"First-Ever" Metaverse Fashion Week Is To Hosted By The Decentraland



Virtual reality platform Decentraland has launched Metaverse Fashion Week, a digital fashion week where brands including The Fabricant will showcase new clothing collections in the metaverse between 24 to 27 March.


Over the four-day period, Decentraland will host a series of runway shows, afterparties and pop-up shops with brands exhibiting digital garments on avatars walking on virtual catwalks.


Unlike many traditional fashion weeks that only permit invited guests, Metaverse Fashion Week is free and open to everyone. Users simply log into the browser-based platform Decentraland.


"MVFW will be accessible to anyone and everyone across the globe," said Giovanna Casimiro, head of Metaverse Fashion Week (MVFW).


"One of the drawbacks of traditional fashion shows is that they are too restrictive to the average person, almost always being invite-only," she told Dezeen.


"MVFW will be free and obviously as it will be digital, all you will need to attend is a computer and an internet connection."


The purchased NFTs can then be worn on the user's own avatar. Some can also be traded for the physical version of the item, with brands working with brand platform Boson Protocol to sell physical goods through the metaverse.


Source: Dezeen


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